'Bra color' charity campaign blossoms on Facebook

[tinpra]

by Caroline McCarthy

Have you seen a bunch of Facebook statuses consisting only of colors--white, black, pink, beige--recently? That's not a coincidence.

Somehow, a viral campaign bubbled up through the nooks and crannies of the massive social network this week--female members of the site changing their status messages to the colors of the bras they're currently wearing in order to spread awareness about breast cancer.

According to The Washington Post, no one is really sure where or on behalf of whom it precisely started, but it appears e-mail chain letters went around earlier in the week to encourage it.

As far as viral fads go, this one is sort of interesting: with no explanation for an individual status message, onlookers who saw a handful of them would wonder what kind of in-joke they weren't understanding and might start investigating simply out of curiosity. That could mean that it would have more lasting power, memorywise, than your average viral charity campaign.

(Read the rest at cnet.com)

-------

So apparently you're not the only one outing folks, shaxberd. Then again some people just let the oddness of it go, since they weren't in on the joke.

Comments

[jeymien.livejournal.com]

Yup, I participated!